London Marathon Events becomes consultant to EDP Lisbon Marathon

Escrito por: Patricia Rodriguez

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Lisbon Marathon London Marathon Events (LME), the world-leading mass participation events organizer, is to become a consultant to the organizers of the EDP Lisbon Marathon. The 2025 EDP Lisbon Marathon takes place on Sunday, 25 October.

LME will support the Maratona Clube de Portugal (MCP) team to elevate the Lisbon Marathon to the global stage, with a target of reaching 22,500 entrants in upcoming editions.

LME will bring its extensive event promotion and logistics expertise to the partnership over the next five years. This collaboration will include international marketing campaigns, positioning Lisbon as a premier destination in the global running community, and attracting athletes from all continents.

Nick Bitel, CEO of London Marathon Group, said: “The EDP Lisbon Marathon is a wonderful event with huge potential for national and international growth. We look forward to working together to inspire thousands of runners from Portugal and around the world to Lisbon to take part in the event and to enjoy exploring the amazing city and further afield.”

Carlos Moia, president of the Maratona Clube de Portugal, added: “The partnership with London Marathon Events represents an extraordinary milestone for the EDP Lisbon Marathon. This agreement not only cements the event on the international stage but also strengthens our mission to promote sports and position Lisbon as a leading destination for major events and top-tier competitions.”

This international consultancy role is the latest addition to LME’s expansion programme. Over the past two years LME, which was founded in 1981, has acquired the Brighton Marathon Weekend and the Bath Half Marathon. It has expanded into Wales through its partnership with Run 4 Wales and into trail running through its acquisition of a majority share of Maverick Events. Most recently, it added mass participation events in Scotland to its portfolio through the acquisition of Caledonian Concepts and Loch Ness Marathon Ltd, the organisers of the Loch Ness Marathon, Etape Loch Ness, Inverness Half Marathon and other events in Inverness and the Loch Ness area.

In April 2024, together with UK Athletics and Great Run Company, LME set up Athletic Ventures, a ground-breaking joint venture created to transform the future and growth of athletics in the UK from playground to podium and to deliver major athletics events, including the annual Diamond League meeting in London and the 2026 European Athletics Championships in Birmingham.

LME has also invested in Coopah, the Run Coaching App which provides personalised training plans for runners of all abilities over any distance.

Previous international consultancy roles include the organization of the INEOS 1:59 Challenge in Vienna, Austria, in 2019, when Eliud Kipchoge became the first human to run a sub-two-hour marathon.

London Marathon Events works with its parent charity, the London Marathon Foundation, to inspire activity, especially in the areas where it organises events, and passes its profits through corporate Gift Aid to the Foundation, which has now awarded more than £110 million to projects and organisations that inspire activity across the UK.

Hugh Brasher, CEO of London Marathon Events, said: “This is an exhilarating time for London Marathon Events. In April 2025, we celebrate the 45th edition of the London Marathon, which is the most popular marathon on the planet and has raised more than £1.3 billion for charity. Over the last 44 years, we have inspired millions of people to become and remain active. We have also worked with partners all over the UK and internationally through our role in the Abbott World Marathon Majors to demonstrate the physical and mental health benefits of an active lifestyle. We believe this innovative partnership with the Lisbon Marathon will further amplify that work.”

Original Source: londonmarathongroup.org

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